Our Story

Becoming a parent can take many forms — and no two paths look the same. Yet for many, finding clear, trustworthy guidance along the way can feel overwhelming.

Peony was created to change that. We bring every path to parenthood into one trusted space — from conception and fertility care to donor conception, surrogacy, adoption, foster and kinship care, and blended families.

Our goal is simple: to make family building clear, grounded, and connected.

Through credible information, expert insight, and a compassionate community, Peony helps you make confident choices that feel right for you.

Why We Started

Peony began with a simple belief: no one should have to piece together the path to parenthood alone. Between medical systems, legal processes, financial questions, and emotional ups and downs, it can feel like there's no single place to turn for clear answers or genuine support.

We created Peony to change that — to bring clarity, connection, and trust to one of life's most meaningful experiences. Our platform exists so every person, in every stage of family building, feels informed, supported, and understood.

What We Believe

Our core values guide everything we do at Peony

Inclusive Support

Every family deserves understanding and support — no matter how it's formed.

Clear Information

Guidance should be accessible, accurate, and kind.

Connected Community

Connection creates confidence and belonging.

Founder's Story

Amber Mest, Founder & CEO

Peony was born from both personal experience and a deep desire to make family building clear, grounded, and connected.

After experiencing a miscarriage and navigating fertility care during the pandemic, I saw firsthand how fragmented, confusing, and isolating the process can be — even for someone with resources, support, and determination. Finding answers required endless searching. Getting care meant constant follow-up. And far too often, I felt completely alone.

I created Peony so no one else would have to feel that way. It's a space where every path to parenthood — from conception and fertility care to adoption, surrogacy, or foster care — can be met with clarity, community, and trusted guidance.

Because building a family shouldn't be this hard.

With care,

Amber

Join Our Community

We're building a trusted space for connection, learning, and support — made for every path to parenthood.

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